SOCIAL | BRANDING
YMI Jeanswear is one of the fastest-growing women's fashion e-commerce companies comprised of two brands: YMI Jeans and Royalty for Me. From email blasts to web banner GIFs, each and every curated asset strikes a balance between having its own fun, unique visual style while also staying true to the YMI brand.
Email blasts are instrumental in driving traffic to the main website, and in turn, selling merchandise. Triweekly email blasts are curated with visual identities matching the current promotion and overall website look and feel.
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Special and holiday-themed promotions call for full top-to-bottom website refreshes. Every asset, from main GIF banners to static web tiles, is designed with big picture cohesion in mind. Mobile-friendly variations are also curated along with the default desktop assets.