VIETNAMESE

DANCE CREW

BRANDING | MERCHANDISE

VDC, also known as Vietnamese Dance Crew, is a urban and hip hop dance team based in Pomona, California. The logo and accompanying visual identity stands to represent the team's mantra: discovery through dance. In addition to being Vietnam's national flower, the lotus is a symbol of purity of the body and mind in many cultures.

CONCEPTS

FINAL VISUAL IDENTITY

Body Copy Type

Avenir (Roman, Black)