Pride at The Many is just one of the handful of Employee Resource Groups (ERGs) at the agency. ERGs aim to foster a diverse, inclusive workplace aligned with the organizations they serve. Various fruit sticker logos for the Pride ERG were carefully crafted with the agency’s existing visual identity in mind, and launched simultaneously along with social graphics for the Pride month campaign.

The fruit sticker concept is a not-so-subtle reference to “fruity”, a derogatory term used to describe LGBTQ+ people. The stickers aim to reclaim fruitiness as a badge of honor, while simultaneously creating a fun and vibrant identifier that truly represents the many diverse colors of the queer rainbow.

Black at The Many is another Employee Resource Group (ERG) found at the agency. After a lengthy logo exploration process, the final concept was launched alongside social graphics for February’s Black History Month campaign. The final logo execution is heavily influenced by the diverse and colorful visuals of various African textiles & patterns, and takes a more typographic approach than some of its fellow ERGs.

Textiles have great cultural significance in many African cultures, and sometimes even serve as historical documents when written histories are not available. The use of playful shapes within the logo form doubles as both allusions to the vibrancy of Black culture and The Many’s existing visual identity. The geometric patterns, line work, and color choices also give it a more modern flavor.