MOTION | BRANDING
With a tenacious attitude and innovative outlook, Monster is the leading energy brand that inspires its fans to live life full throttle. To parallel this work hard / play hard philosophy, a clean yet edgy visual identity was developed for Monster's Category Management department. Cohesive brand icon sets as well as sales presentations were conceived to help bring the brand identity to life and paint the full picture.
In order to support sales operations, we analyze consumer insights and industry statistics to create visual sell stories. A variety of sell decks that delve into topics such as Flavor Innovation, Mintel Report Highlights, and Nielsen Report Data are used by sales representatives to present to clients.
PLANNING MEETING '19
The National Sales Meeting is a 3-day annual gathering of over 500 Monster employees from around the globe showcasing best practices, notable accomplishments, and future projections for the company. This 3-minute video was created for the Category Management department's main stage presentation to illustrate our accomplishments and future innovations in a striking and exciting way.