BRANDING | SOCIAL
GAMEBOI is the longest running 18+ clubbing event, drawing in thousands of attendees in LA and SF. Although inclusive of people from all walks of life, GAMEBOI was created specifically as a space where the gay Asian communities could live their best life. A complete overhaul of GAMEBOI's brand identity and logo was delivered in addition to weekly marketing graphics across multiple social platforms.
A complete overhaul of GAMEBOI's visual identity and logo was necessary to keep the brand feeling contemporary, while maintaining the lively and electric vibe of the original.
GAMEBOI's stunning use of imagery and colors helped establish its presence in the West Hollywood nightlife scene. Many notable queer performers have graced GAMEBOI's stage, from Drag Race royalty Langanja Estranja to pop sensation Kim Petras.