Chucky

To drive tune-in for NBCUniversal’s new Chucky TV series, a new chapter in the Child’s Play franchise, the murderous doll stole a “Good Guys” ice cream truck and crashed it into New York Comic Con. Once inside the truck, he tricked new and old fans into screaming for ice cream. Chucky’s “I Scream” Truck was the most popular activation at Comic Con with consistent 2-hour wait times all weekend, earning 1.7M media impressions.

 

CLIENT
NBCUniversal

AGENCY
The Many

TYPE
Experiential + Illustration

TEAM
Art Director - Savannah Bradford
Copywriter - Mason Douglass
Designers - Maddie Avjean + Robert Diep
Motion Designer - Scott Woodburn

 
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Consistent 2-hour wait times all throughout Comic Con weekend.

 
 

From left to right: Don Mancini (Creator of the Child’s Play franchise), Zackary Arthur (main cast member), Alex Vincent (main cast member).