AT&T CFP

FAN BOWL

EXPERIENTIAL

In January 2020 in New Orleans, AT&T kicked off the College Football Playoffs National Championship with the AT&T Fan Bowl. As the junior designer on Wasserman’s creative team, we collaborated on ways to bring fans closer to each other with shareable moments and push AT&T’s sponsorship footprint to the next level. The end result? 25k direct engagements, 207m potential reach for social, 500k livestream viewers, and a heck of a kickoff.